A coalition of unions joined forces to defend the great Aussie weekend. The one problem? They needed a strong campaign brand and digital infrastructure which would cut through in the community.

Save our Weekend
Save our Weekend

We stood up for those who work unsociable hours and helped build a powerful campaign to protect penalty rates. We created a diverse and flexible visual style with clear guidelines – meaning the people campaigning in the community always stand out and speak with one clear voice.

Beyond a strong visual communication plan and material, it was important to build a powerful communication and technology foundation for the campaign.

We implemented a system which manages the complex flow of data, donations and content needed for the campaign to succeed.

“Weekends still mean something in Australia. Time with family and friends, relaxing, catching a match. But for many Australians, weekends mean work.”

SERVICES PROVIDED

Brand Development, Campaign Strategy, Communications & Messaging, Photography, Print Design, Web Design & Development

Save our Weekend
Save our Weekend
Save our Weekend